Online video is your marketing voice for the future.
Companies are now realizing the powerful potential and ROI benefits of marketing with web video. Web video can bring your product, service and message to life in a way static images and text articles cannot providing the extra push necessary for your potential client to make a purchase. High quality web video can also help you look professional and separate you from your competition.
Benefits of Online Video:
- Helps establish you as an authority in your profession
- Decreased abandonment rates
- Reduced returns/unhappy customers
- Overall lift in sales/recognition
- To grab people's attention
- To tell your story in less time
- To make your site stickier
- To create a buzz with viral video
- To bring your website into the 21st century
When it comes to web video, you have 3 choices; viral video, conversion video or educational video. Viral videos are usually found offsite and are all about distribution and promotions. The goal of this type of video is to be embedded in as many different sites as possible to reach as wide an audience as possible. Viral video can drive traffic to your website or designated landing page. Conversion videos are usually found on your homepage. These types of video help you engage your site visitors and help you reach tangible goals. Goals could include entering visitor details, downloading a file or purchasing a product. Educational videos are usually found within the pages of your website. These videos are primarily meant to educate but can also establish you and your company as an authority in your respective field and can help build trust. When you choose JLN Media, we help you determine which videos will best serve your needs and goals.
Here are a few things to do with your new web video.
- Put it on your website.
- Place it on social networking sites like YouTube, facebook, blip, dailymotion to drive more traffic to your site.
- Include it in your monthly newsletters.
- Send it out in an email blast.
- Share it with your partners and sponsors.
- Add it to your promotional DVD.
- Watch it over and over again.
Type of Web Video Productions Available:
- Viral Videos - to drive traffic
- Original
- Unusual
- Unexpected
- Funny/Mysterious/Sexy
- Conversion Videos - to reach goals
- Company profile - to highlight achievements, history, mission and vision.
- Profession profile - for entrepreneurs, freelancers and independent professionals
- Product & Service profile
- Testimonials
- Educational Videos - develop loyalty
- Educate
- Build trust
- Establish leadership
Online Video Statistics:
- A page with video is 50 times more likely to show up on the first Google search engine results page.
- 20% of monthly Google searches are for local businesses.
- 75% of users never scroll past the first page of search results.
- Social media was the leading emerging channel for lead generation in 2010.
- Social media conversations actively influence purchases - top three are friends, people like you and experts.
- 57% of SMBs say social media is beneficial to their business.
- More that half of US SMBs say social media sites play an important role in active sales.
- 57% of internet uses search the web every day.
- 46% of daily searches are for info on products or services.
Please contact us today for a free consultation and to see is we are a right fit for your upcoming project. You can call us at 646-643-7881, email us at
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or visit our website at www.jlnmedia.com.
JLN Media is a creative film and video production company with over 20 years of experience in the entertainment and corporate industries. We pride ourselves in creating and providing end to end professional multimedia solutions including full service video production, live web-streaming and online video hosting for corporations, small businesses, television and film, and private clientele.
